Celebrating Valentine's Day on Cupid's budget

In 2025, consumers were projected to spend a record $27.5 billion on Valentine's Day, according to Statista¹. That number continues to rise each year, with trends suggesting 2026 could set a record. Jewelry, dining out, flowers and candy consistently top the list of biggest spending categories, making the holiday one of the most expensive for couples. 

With Valentine's Day just around the corner, and the holiday rush finally settling down, we've put together four ways you can celebrate with your significant other without breaking the bank:

1. Host an indoor picnic- Transform your living space with fairy lights and flowers. You can prepare a special meal using items you already have in your kitchen and cozy up with your favorite snacks from the comfort of your home. 
2. DIY Gifts - Handmade gifts often hold more sentimental value than store-bought items. Consider making a scrapbook of your favorite photos or a pop-up card with a heartfelt message inside. 
3. Explore your city - Visit local parks, trails, or landmarks. These outings are often free or low-cost, allowing you to enjoy scenic beauty while spending quality time with your special person. Be sure to check local listings, as somoe museums and attractions offer Valentine's Day discounts. 
4. Game night - Dust off your favorite games and take turns playing each other's favorites. Whether it's cards, video games or board games, this is a fun way to connect using things you already own. 

You don't have to splurge on expensive gifts or outings to make Valentine's Day special. By prioritizing quality time and thoughtful gestures, you can make the most of the holiday while avoiding financial stress.